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The best advice for successful marketing, like any successful communications is this....Know Your Audience. That's tried and true advice for any communication. For the best results you'll want to speak the same language, to connect on a meaningful level. And you want to do it when it's convenient for them, when they're ready to really listen; Even while they're in the process of looking...

That's why so many have been successful marketing here, where you know the audience and can customize a message. You can catch the attention (no small feat) of ready and interested consumers who are looking for ideas and options: Your ideas; your options. If you have what families need, want or buy, for their children, their home or themselves, they're already looking for you here.

 

three trees

Although it is often difficult to measure the impact of advertising, we find that when people make a point of telling us they saw our ad, it is usually our Family Life ad. We've advertised with Family Life for years and any time we feel we need to share important health education or simply promote a hospital service, we use Family Life ads as part of our marketing strategy.Thanks for the great work you do! - Jendi Coursey, Mendocino Community Health Clinic

Dr. Rob Oliver

I wanted to take a moment to let you know how much we appreciate your magazine. A great majority of our patients come to us through your magazine. What a great resource you are for young Mendocino, Lake, and Sonoma County families. Your layout is easy to read with eye-catching ads. - Karen Byron, Office of Rob Oliver, DDS

See more testimonials here.

 

Editorial Calendar
Issue Features/Articles Date on Stands Advertising Due
January Education Arts & Enrichment, Health Private Schools Guide, Boredom Busters, Sign-Ups. New Years.
1/1/2011 12/18/2010
February Baby Steps Guide for Growing Families, Child Care Guide, Dental Health, Spring & Summer Camp Directory. 2/1/2011 1/18/2011
March Home & Garden Style. Spring Break Planner, Spring & Summer Camp Directory. 3/1/2011 2/14/2011
April Kick-off- to Summer: Spring & Summer Camp Directory Camp Fair Sneak Peek, Family Favorite Voting. 4/1/2011 3/18/2011
May Planning All Parties: Birthdays & Quince’s to Grad-days Charter Schools, Mothers Day Family Favorite Voting. 5/1/2011 4/18/2011
June Salute to Dads, The Great Outdoors Summer Fun & Learning, Family Favorite Voting. 6/1/2011 5/18/2011
July Summer Fun, Homeschooling, Back to School Prep. 7/1/2011 6/18/2011
August Back to School & Afterschool, Ready for School, Baby Fair Sneak Peek. 8/1/2011 7/18/2011
September Family Favorites Voting, Harvest Fun, Learning Disability Resources, Teens. 9/1/2011 8/18/2011
October Halloween, Harvest & Fall Fun, Women’s Wellness. 10/1/2011 9/18/2011
November Party Planning, Thanksgiving, Family Favorite Reader’s Choice Awards: Part 1. 11/1/2011 10/18/2011
December Holiday Happenings, Family Favorite Reader’s Choice Awards: Part 2. 12/1/2011 11/15/2011

 

Ad Specs
Classified 1.6" w x 2, 3, or 4" h
1/6 horiz. 4.7" w x 2.15" h
1/6 vert.
2.15" w x 4.56" h
2/9 4.7" w x 2.95" h
1/4 3.46" w x 4.56" h
1/3 4.79" w x 4.56" h
1/2 horiz.
7.18" w x 4.56" h
1/2 vert. 4.70" w x 6.96" h
Full-page 7.18" w x 9.37" h
Full-page bleed 8.5" w x 10.5" h (plus .25" bleed)

 

Download Ad Specs Here

Proven Ways to Connect

Mendo Lake Family Life Print/Digital Magazine

MendoLakeFamilyLife.com Online/Website


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