Mendo Lake Family Life magazine has won three of the coveted magazine awards presented at the International Parenting Media Association (PMA) annual Editorial and Design Awards Competition in Philadelphia. This competition is designed to recognize excellence in journalism, photography, and design achieved by regional family publications.
Mendo Lake Family Life magazine won Best Travel Feature for the “Wonders of Whales.” “Children could be intimidated by the gargatuan size of whales, but this writer describes the experience in a way that makes it accessible even to the smallest explorer. This article provides an informative mix of travel details and the behavioral science that will help readers better understand what they’re seeing,” said the judges. The magazine also won for Best Special Section, and Best Use of Multimedia for its use of the ground breaking augmented reality, which delivers video and links directly from the magazine’s printed page to a readers phone.
PMA represents over 100 magazines from across the United States, Australia, Canada, and the Middle East, meeting the highest caliber of journalism, that choose their very best work throughout the year to enter in the competition. “This competition represents the best of the best among leading regional family magazines,” says founder and publisher Sharon Gowan.
Professor Daryl Moen of the University of Missouri's School of Journalism coordinated the annual contest. A panel of judges reviewed the 705 entries submitted in the competition to choose the winners in each category. All judges drew upon significant professional experience in selecting the winners.
“The purpose of the PMA awards competition is to encourage a high level of journalistic performance and service to communities by recognizing editorial excellence and outstanding visual presentation in parenting publications,” said PMA Executive Director C. James Dowden.
"We're thrilled! We won top awards in three categories—for excellent writing, design, and multimedia (for our use of augmented reality)," said Sharon Gowan. "We’re truly a local publication, and often compete against publications that are part of large national media companies, so the competition is fierce. It's great that our wonderful local staff has been recognized internationally for their award-winning work. And most importantly, that we're providing top quality coverage to our loyal local readers."