A non-profit organization, Willits Frontier Days operates as it did in 1926 with no individual or organization getting any financial reward. Features Lions cowboy breakfast, rodeos, horseshow, horseshoe contest, bulls and broncs, beef barbecue, and more. Residents and clubs work together to put on the events and decide together how to spend the profits of each show to benefit the community. Dates in June and July. Call (707) 459-6330 or email [email protected] for more information. Find the full schedule and admission costs at willitsfrontierdays.com.